Sometimes it is interesting to look at what is offered for sale in Coronado and what is actually selling in Coronado. June 2011 saw 7 Coronado MLS condo closings ranging from a low of $485,000 to a high of $1,845,000. The highest priced closed MLS condo sale for June is located at the Coronado Point and closed at $1,845,000. Since the condo was listed at $1,999,999, this appears to be an 8% reduction from asking price. In today's market, that seems to be pretty good.
Sometimes appearances can be deceiving. Although this closed sale price is 8% off the asking price, the drop from last year's listing price of $2,950,000 is really a 37.5% price drop. Did the Coronado market drop 37.5% over the last year or was the property initially overpriced? I would say there has been a small price softening in Coronado, but realistically, the initial listing price was not realistic for the marketplace.
Coronado has been one of the last markets where sellers have accepted market realities. Coronado owners tend, for the most part, to have sufficient equity in their property to ride out a bad market. However, those who find themselves in the position to sell have slowly learned they have to become realistic in their offering and sale price. Affluent buyers are smart people. They watch their pennies and dollars as well as anyone else, and sometimes even better. That is why they are affluent.
Last year's price for this 3Br/3Ba 2518 square foot unit was $1171.56 per square foot. This year's closing price of $732.72 is how we calculated the 37.5% price reduction from last year's pricing. Numbers tend to tell the story. Either over pricing in the beginning or a horrible market. Since the Coronado real estate market is not horrible, the obvious choice is overpricing.
A friend of mine always says, "Price sells in any market." Too true.
This is a series of articles by Sharyn and Victoria Crown, San Diego real estate agents.